Product Preview: Exfoliating Wax

Formulating A Cleaner Wax

 

The car care industry is saturated with wax companies claiming they’ve got the “next big thing” when it comes to liquid paste waxes, but as it turns out, it’s all clever marketing. Recently, the push has been toward paint-cleaning waxes that actually clean the paint while protecting it. We have been experimenting with a more environmentally friendly formula, seeking to produce better results for detailing enthusiasts across the US. Previous formulations by major car care product manufacturers use large amounts of solvents – some of the same chemicals used to produce gasoline. As you can imagine, we wanted to break this streak and develop a green formula that supports a healthy environment. Read on to learn more about our latest experiments.

The basic idea behind a cleaner wax is that a consumer can use one product to effectively deoxidize, brighten, and freshen up a car’s paintwork while protecting it, too. Our goal is to deliver a product that not only provides a more thorough clean while being nonabrasive, but also outperforms in protection, and is green. Manufacturing a premium product means testing, improving, and putting a product in the consumer’s hands that he or she feels confident in using; that’s what we set out to do.

In the past, some formulas suggest that a solvent (Naphtha and turpentine) occupy 70% of total volume so that the cleaning effect is on full blast. To continue out the formula, Carnauba Wax 4.5%, Ceresin Wax 5.5%, Candelilla Wax 7.5%, Paraffin Wax 12.0%. We started from scratch and formulated a product that is non-toxic and has increased protection capabilities. In doing this, we found a substitute for the aggressive solvents that doesn’t rely on fossil fuels, and we increased the amount of pure carnauba wax to ensure a deep shine and quality protection. Upon testing our formula vs. the competition, we found a deeper shine that didn’t fade as quickly as the leading competitor’s did.

To better develop this product product, we also take into account how the product will be used. A purist would stick to separating the paint cleansing and the paint protecting steps by using different products, but we’ve taken the power of both steps and bottled them together. Just as important, we also take into account how easy the application of a cleaner wax is. Our cleaner wax formula is being optimized for smooth application, so coverage and protection are never in question. Combining these features has produced an easy-on, easy-off formula that cleans your paint and protects your car for multiple months. Better yet, we guarantee to outperform the competition. Stay tuned and keep an eye out for our latest addition to the Dr. Beasley’s family of Car Care Products in the upcoming weeks!

 

Is this cleaner wax right for me?

    Pros

  • Easy to use
  • Non-Toxic
  • Better results that last longer
  • Clean and protect in one step
    Cons

  • No wax layering
  • Less protection than a full carnauba wax