There are people out there who think this whole matte thing is going to fizzle out. Unfortunately for them, these four cars will have people talking about matte paint (and matte paint care) for quite some time.
2013 BMW 6 Series Gran Coupe
You may have seen the commercials, but if not, all you really need to know is that this new 6 series is a new direction for BMW. The four door Gran Coupe is expected to challenge the Mercedes CLS – also offered in factory matte paint. Starting at $76K it’s mildly reasonable if you take into account how much a new AMG will run you, and the (first) Frozen Bronze Metallic is unlike any matte finish I’ve ever seen. The color, the sheen… everything is perfect.
2013 Koenigsegg Agera R
You probably wont be seeing this one on the road unless you happen to be in France when Top Gear goes on an adventure with it. Even so, the Agera R (announced last year) is expected to strut a stunning matte blue with carbon fiber accents as well as a white version with blue trim pin striping. As you know, Koenigsegg doesn’t exactly manufacture your “average car.” As their website states, the Agera R is the result of their “pursuit of perfection,” so you better believe it was made to perform.
2013 Porsche 918 Spyder
Announced back in 2010, we’ve been waiting for this Porsche for way too long. This will mark the German automaker’s first dabble in matte paint from the factory (even though I think they should’ve offered it a while back). Because this is yet another car that you probably will never see on the road (770+ horsepower: 500hp V8 + 2 electric engines producing ~109hp each), it’s only worth dreaming about. I expect the matte black/white version to be limited and sell out in a matter of days – launches by other manufacturers have been limited to as little as 60 cars. Either way it should be an exciting addition to the growing number of factory matte cars.
2013 Mercedes G63 AMG
Probably the one you’re most likely to see sooner rather than later is the G63. As you know, we kind of love the Designo Magno finish here… and after detailing a few I can confidently say it’s one of the better finishes on the market. Couple that with what I consider to be the meanest SUV on the market and you’ve struck gold. Kudos to Mercedes.
As far as matte finishes go, I think they’re here to stay. More and more people are realizing how easy matte is to care for, and factories are realizing how exclusive the unique finishes are. This year alone we’ve seen Hyundai and Ford release limited edition factory matte cars. So who’s next? I’m still waiting for Jeep and Audi to jump into the factory matte game… I guess we’ll see.