SEMA 2014, Dr. Beasley's,

Dr. Beasley’s at SEMA 2014!

SEMA 2014, Dr. Beasley's, After spending so much time and effort preparing to take a trip out to Las Vegas for the annual SEMA Show, what do you walk away with? Every year after we return from the SEMA Show, we spend some time reflecting on what was good, what was bad, and what we learned from our trip. This year I walked away with three main things: Dr. Beasley’s is different, we have an amazing industry, and user experience matters to detailers. Dr. Beasley’s is Different Over the course of the week in Las Vegas for the SEMA show, we received a lot of great exposure and feedback from customers and new acquaintances. We got a lot of the same types of comments like, “Your products look like cosmetic bottles and face creams,” “Your products are a lot more expensive than Meguiars,” and finally, “I like how you work to educate!” We definitely work to create a clean look and feel when it comes to our packaging. We use pharmaceutical grade ingredients, we even have “doctor” in our name, so a clean doctor’s prescription style of products is important. But the packaging is only the beginning, the actual products are the best part. We are more expensive than some brands and we understand that. There’s actually a few good reasons for that. All of our products are handcrafted in the USA, and we only use the highest quality pharmaceutical grade ingredients. We also make and bottle all of our products in small batches to ensure a high level of quality control. These are just a few things we do to ensure we’re delivering the best products for you.  For those of you who are looking for an upgrade to your current products, this is what you’ll get. Finally, education is a big thing for us. We definitely want you to know that we are here to help. We run Behind the Detail because we want everyone from first timers to professionals to know how to properly care for their car. Our brand is built around this principle of helping you and helping your car. We Have an Amazing Detailing Industry Year after year the detailing industry continues to grow in a community that works help each other rather than compete. It’s been great to watch the industry grow that way. When it comes down to it, each and every one of us needs to help each other grow if we as an industry want to improve the sometimes negative reputation we get. That negative reputation is from people in the industry who don’t know what they’re doing and don’t try to learn. They provide poor results and poor customer communication. More and more I see detailers and industry professionals seeking help and ways to get better! That’s great to see, and I saw a lot of that at SEMA this year. User Experience User experience is important to industry professionals. Duh! Right? Well for some time we’ve noticed that many professionals get into a routine with their products. That’s fine and all as long as it’s not hurting you or the car. Over the course of the past two years we’ve noticed that two main things in popular products could be doing both of those. Sometimes people get it in their heads that some of their products, like coatings for example, needs to smell like alcohol to ensure that it’s working effectively. Luckily that’s not true. You can get effective products that smell either pleasant or like nothing. Do a little research. That chemical smell is caused by high levels of VOCs which are harmful to your health if you breathe them in. Some of these professional coatings smell horrific. We heard many detailers are getting headaches, even while working with gloves and masks! It’s appalling that these detailers are needing to take breaks for the sake of their health due to the products they’re using! So this is all to say that many people were happy to get their hands on our products and look and smell them to know that they don’t smell like chemical. That’s intentional and we like to make sure that our customers have a pleasant experience when using our products. Conclusion Yet again we walked away from SEMA with a lot of great information! It was an absolute pleasure to hear all the feedback we received about Dr. Beasley’s products and the brand. Furthermore, it was awesome to get back in touch with so many industry professionals. We’re all friends in the industry

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