Here is a little sneak peak of some (not all) of the ICON 4x4 vehicles going to the SEMA show 2014! You can be sure that we'll be there to clean them up and keep them clean throughout the show! What do yo think of the crop this year?
As OEM's either begin or continue to expand their offerings of matte finishes for factory vehicles, the question of how do you care for matte paint is more important than ever! As Kawasaki continues to venture into the world of matte finishes, they began their research for how to care for their matte vehicles. Ultimately their research found our
It was amazing to see the amount of people in the industry and the amount of excitement about cars and car care in California! Being from Chicago, we definitely wanted to make the most of our trip, so we made a couple more stops. First it was off to Hyundai to put in some face time with the company that supports Dr. Beasley's so well! For
Although this amazing looking red Chevy Chevelle SS is not completely original, it sure is fast, fun, and photogenic. We got the opportunity to detail this car a couple of months back. We restored the paint, wheels, and tires. Cleaned the engine bay, behind the wheels and brakes. We then sealed the car completely and waxed it to protect it for
I can't call myself an exotic car expert but I also can't call myself a novice. That being said, this Ferrari 458 Spider is the first high profile I would even consider actually buying! This car is amazing from the swift and strong lines on the exterior to the sleek interior which made a strong impression in my book.
Once in a blue moon we get an inquiry that completely throws us for a loop! In collaboration with many International Detailing Association (IDA) members, a detailing issue appeared to have been solved over a lengthy e-mail chain that included some of the best minds in the industry. The situation was fixed, then it came back, and ultimately never
Current Braun Brush CEO and successful sculptor, Lance Cheney, says his company has thrived for 140 years because every generation has brought their own spin to the company. His great-grandfather brought the art of brush making from Germany to America. His grandfather brought an entrepreneurial spirit that built the business during the vulnerable
A customer of ours is an enthusiast when it comes to cars, especially matte grey Mercedes. This Mercedes SLS AMG Black Series was shipped over seas and it was exposed to plenty of contaminants. Not a problem because it was brought straight to us to do all the unveiling, cleaning, and protecting. View the process here and if you have
For some car owners a water drop is akin to a drop of acid on the skin. These kinds of people seriously consider a new paint job when a paint chip occurs on the hood of their car. However, for many of us we treat our cars as basic entity of daily living: a mode of transportation, a toy, a coffee table, or even a luggage rack. I can think of 8