SEMA 2012

SEMA 2012 (10/30 – 11/2)

If you're looking for something that goes on, in, or around your car, chances are you'll find it at SEMA. An acronym for Speciality Equipment Market Association, SEMA is basically a toy store for car geeks. You'll find custom mufflers, tricked out rides, and even a few of the worlds largest auto manufacturers. The coolest part of the event, of Read More

MAtte Grey Mercedes C63 AMG Black Series Close Up

Matte Paint Care Made Easy

Most of the internet is afraid of matte paint - and for no reason. You may have heard us debunk some typical matte myths, but there's one that we continue to see day in and day out: that matte paint is tough to care for. The most recent intrigue was sparked by the announcement of the 2013 Hyundai Veloster Turbo (available in a Hyundai first matte Read More

Matte Paint Prescription

Matte Paint Care Instructions

The electronic matte paint care instruction manual for the Matte Paint Prescription: For more information regarding matte paint care, visit our Matte FAQs. Tell your friends... it's not as hard as you think! Read More

Red Ferrari California

Top 5 Summer Detailing Tips

Summer's right around the corner, and your car knows it. Even more so than winter months, summer presents a unique set of dangers for your vehicle. As drivers we may not be worried about what's happening to the appearance of our cars as much as we're concerned about how they run, but come summer every last flaw becomes more and more visible. Before Read More

Matte Black Range Rover

Matte Car Care Product Tutorials [VIDEOS]

Check out these quick tutorials of the matte car care products in our Matte Paint Prescription: Matte Body Wash Read More

Carbon Fiber Spoiler Close Up

Polishing Carbon Fiber

If you think matte paint's becoming popular, you should check out what's going on in the world of carbon fiber. Not only have carbon fiber panels been offered for years on models such as BMW's M3 and basically every Ferrari since 2001, they're now combining with unique finishes like matte to provide an even more stunning accent for the super car Read More

Mario Andretti Photo

Ferrari Club Photographs: Andretti Winery

As you know, I had the chance to accompany the Ferrari Club of Northern California to Mario Andretti's winery last month (read more). The day was great, the food was wonderful, but the cars... wow. Check them out for yourself: Read More

matte, red, frozen, bmw

New Matte Painted BMW M3 & M5

BMW's "Frozen" paint was one of the first factory matte options available to the general public. Now it looks like they're expanding their options. As reported by Autoblog, BMW has announced that three new colors (red, white and blue) will be released in limited quantities to the UK. How limited? 30 each. Making this initial release of matte Ms one Read More

Red Corvette Being Waxed

Top 5 Threats to Your Wax’s Longevity

Wouldn't it be great if you could magically make that layer of wax last, oh, I don't know... three years? How amazing would it be to achieve the best durability and never lose that freshly applied shine? While it'd sure be awesome, the truth is there are other factors gunning for the downfall of your freshly bonded protection layer - some that are Read More

Yellow Lamborghini Close Up

The New ‘Wash & Wax’

In the past, washing and waxing your car by hand probably meant a good hour or so of time spent detailing. If you opted for a paint sealant, tack a few more hours on for bonding and cure time. While washing and waxing has pretty much been unchanged for as long as the industry has been around, I'm going to show you an innovative alternative that can Read More