Microfiber Towels

4 Things Automatic Car Washes Won’t Tell You

If you take your car to an automatic car wash on a regular basis, I ask you to please consider another option. I understand the convenience and I certainly get the value advantage of a $3 car wash, but automatic washes are in no way "good" for your car. And if you've ever pulled in after work then you know they're not exactly the most inviting Read More

What to Wash Your Car With

Best Car Care Products for New Detailers

If you've never detailed your car before, just the thought of it might be a little intimidating. Fear not, with the right car care products and detailing resources you'll be on your way to becoming an expert detailer in no time. If you're reading this, you've already found the resources... so you're already a step ahead. But maybe you haven't found Read More

4 Outdated Detailing Techniques

4 Outdated Detailing Techniques Still Being Used

In the detailing world, tradition often clouds the innovative breakthroughs that our industry has made over the years. Products, techniques, you name it - it's all changed. We talk a lot about what you should do regarding car care, but not a lot about what people used to do. As for a little change of pace, here are 4 outdated detailing techniques Read More

Matte Motorcycle Care

New Arrival: Matte Motorcycle Prescription

Finally, the same quality care for matte cars is available in more economically sized bottles for matte motorcycles. As most of us know, the matte trend has been sparked and certainly influenced by the motorcycle industry. Many manufactures, BMW and Ducati for example, offer matte paint options on almost every bike they produce. The wait is Read More

Red BMW with Frozen Paint

BMW Frozen Paint Guidelines

BMW released a video last week on caring for their factory matte, "Frozen" paint jobs. Such paint jobs are exclusive, and as the BMW rep in the video below states, this unique finish is currently only offered on the exclusive M performance line. As you know, BMW released a press release explaining the proper way to care for this hot new paint...and Read More

Lamborghini Aventador J

A Roofless Racer? The Lamborghini Aventador J

Why yes, you read correct. A supercar with no roof, no pillars, no windscreen. These are, of course, the rumored images of Lamborghini's more dangerous and recently announced Aventador J - as posted by Autoforum.cz - and, according to Jalopnik's article, they were rumored to be accurate. Now of course we know, this beast is for real. This Read More

ICON Mercedes G55 AMG

The Other, Other Benz

As you know, we're pretty big fans of ICON and everything that they do. Today the interweb caught wind of their latest creation... a Mercedes G55 AMG. Needless to say, they've done it again; though this their first major dabble into European super-sport utility vehicles. This matte silver monster is sure to catch your eye. If you're lucky enough to Read More

1952 White Lancia

The Proper Car Care Mindset

When it comes to buying our cars we're usually concerned with two things - how it drives and how it looks. Somewhere around 2 or 3 years later, the vast majority of car owners don't care about anything other than keeping it running. Not that there's anything wrong with that, but if you're going to drop anything over $20,000 on a car wouldn't you Read More

Paint Sealant vs Wax

Paint Sealant vs. Carnauba

Recently I came under fire for being biased toward paint sealants. My rebuttal... so what? It makes perfect sense. It not only puts your car at an obvious advantage, but it almost replaces the need for carnauba entirely. I understand quality is a major piece of the puzzle when classifying paint protection products, so for the rest of this Read More

Matte Paint Sealant on Mercedes C63 AMG

How To Protect Your Matte Car with Matte Paint Sealant

Really there's not much to say other than watch this video... It takes you, step-by-step, through protecting matte paint using our one and only Matte Paint Sealant. Check it out! Read More