Red BMW with Frozen Paint

BMW Frozen Paint Guidelines

BMW released a video last week on caring for their factory matte, "Frozen" paint jobs. Such paint jobs are exclusive, and as the BMW rep in the video below states, this unique finish is currently only offered on the exclusive M performance line. As you know, BMW released a press release explaining the proper way to care for this hot new paint...and Read More

Lamborghini Aventador J

A Roofless Racer? The Lamborghini Aventador J

Why yes, you read correct. A supercar with no roof, no pillars, no windscreen. These are, of course, the rumored images of Lamborghini's more dangerous and recently announced Aventador J - as posted by - and, according to Jalopnik's article, they were rumored to be accurate. Now of course we know, this beast is for real. This Read More

ICON Mercedes G55 AMG

The Other, Other Benz

As you know, we're pretty big fans of ICON and everything that they do. Today the interweb caught wind of their latest creation... a Mercedes G55 AMG. Needless to say, they've done it again; though this their first major dabble into European super-sport utility vehicles. This matte silver monster is sure to catch your eye. If you're lucky enough to Read More

1952 White Lancia

The Proper Car Care Mindset

When it comes to buying our cars we're usually concerned with two things - how it drives and how it looks. Somewhere around 2 or 3 years later, the vast majority of car owners don't care about anything other than keeping it running. Not that there's anything wrong with that, but if you're going to drop anything over $20,000 on a car wouldn't you Read More

Paint Sealant vs Wax

Paint Sealant vs. Carnauba

Recently I came under fire for being biased toward paint sealants. My rebuttal... so what? It makes perfect sense. It not only puts your car at an obvious advantage, but it almost replaces the need for carnauba entirely. I understand quality is a major piece of the puzzle when classifying paint protection products, so for the rest of this Read More

Matte Paint Sealant on Mercedes C63 AMG

How To Protect Your Matte Car with Matte Paint Sealant

Really there's not much to say other than watch this video... It takes you, step-by-step, through protecting matte paint using our one and only Matte Paint Sealant. Check it out! Read More

Length of Car Ownership at All Time High

Length of Car Ownership at All Time High

Detailing and Paint Protection as Important as Ever Call it the economy or call it common sense, but the length of U.S. car ownership has hit a record high. Up 14% from the end of 2008, new car owners are keeping their car for an average of 63.9 months, or a little over 5 years. So what does this mean for you, the car owner? It means detailing and Read More

1967 Pontiac Firebird 400

Seasonal Wax for Optimal Protection

Product Preview: Winter, Spring, Summer, and Fall Waxes As you know, we at Dr. Beasley's have been in the car care industry for quite awhile. We're with cars constantly and when we're not, you can typically find us dissecting the endless science of car care. This passion alone has allowed us to innovate for and improve on the car care product Read More

IDA Logo

Become a Certified Detailer

An Industry Shift Toward Quality & Trust When it comes to detailing, you may picture a few guys in a garage with a bag of shammies, a bunch of product, and a polishing machine. This is a bit of an ancient perception of detailers and, more often than not, a good description of a body shop. Anyway, the detailing community has stepped up its game Read More

Our Favorite Car Care Products of 2011

Our Favorite Car Care Products From 2011

What a year. 2011 came quickly and will be leaving us shortly, so I guess you could call this a tribute. If you've followed us this past year, you've seen first hand the outburst of innovation in the car care product industry. If you haven't, well you're missing out. As car care enthusiasts, we are reaping the benefits of a competitive industry Read More