Paint Sealant vs Wax

Paint Sealant vs. Carnauba

Recently I came under fire for being biased toward paint sealants. My rebuttal... so what? It makes perfect sense. It not only puts your car at an obvious advantage, but it almost replaces the need for carnauba entirely. I understand quality is a major piece of the puzzle when classifying paint protection products, so for the rest of this Read More

Black Ferrari Being Buffed

Buffing Becoming a Problem

More and more cars being butchered by high-speed buffers Besides manufacturing the worlds finest car care products, our team also spends a good amount of time detailing, examining, and working with cars on a daily basis. Whether we're keeping track of trends or figuring out a better way to keep road salt off the cars, it's safe to say we are Read More

Grey Land Cruiser in Snow

How To Keep Your Car Clean Before Spring

Most of us in the United States are experiencing some sort of "unseasonal" weather right now; I'm taking about almost 50 degrees in Chicago, near freezing in parts of southern New Mexico, and highs of 64 in northern California. Whether your car likes it or not, it's not used to this type of dysfunctional weather, so it's up to you to get it ready. Read More

Silver Mercedes AMG

Top 5 Tips for Better Car Care in 2012

As we begin the new year, it seems standard to provide some sort of recollection on the past year's events. Fortunately I don't like standards, so I'm going to jump into something that will really help your resolution to keep your car spotless - the top 5 tips for better car care. Whether you're just starting to care for your car or you've been Read More

How to Wash Microfiber Towels

How To Wash Foam Pads & Microfiber Towels

If you've detailed your car then you know what I'm talking about when I say accessories get dirty. Applicators get chalky, wheel sponges start to look like charcoal, microfiber towels gather grease, and you'd never want to detail your car with dirty accessories. Cleaning your car with dirty mitts or soiled towels can leave you with swirl marks, Read More

Length of Car Ownership at All Time High

Length of Car Ownership at All Time High

Detailing and Paint Protection as Important as Ever Call it the economy or call it common sense, but the length of U.S. car ownership has hit a record high. Up 14% from the end of 2008, new car owners are keeping their car for an average of 63.9 months, or a little over 5 years. So what does this mean for you, the car owner? It means detailing and Read More

The Gifts Your Car Wants

For years I've been wondering if there are people out there who buy gifts for their cars. As a kid we got gifts for the dogs, and I've seen people give gifts to "the house," but I got to wondering why not the cars. Plenty of you car enthusiasts come home to a hidden beauty in your garage, and while for many of you that's a modern sports car, for Read More

Land Cruiser Driving Through Snow

5 Tips For High-Mileage Paintwork

Just because your car's getting old, doesn't mean the paint has to look that way. We know Toyotas and Jeeps are built to last, and you can definitely find a few Hondas with over 150,000 miles puttering around your town if you look, but typically when you see these cars at such high mileage they look like garbage. You know as well as I that the Read More

IDA Logo

Become a Certified Detailer

An Industry Shift Toward Quality & Trust When it comes to detailing, you may picture a few guys in a garage with a bag of shammies, a bunch of product, and a polishing machine. This is a bit of an ancient perception of detailers and, more often than not, a good description of a body shop. Anyway, the detailing community has stepped up its game Read More

Our Favorite Car Care Products of 2011

Our Favorite Car Care Products From 2011

What a year. 2011 came quickly and will be leaving us shortly, so I guess you could call this a tribute. If you've followed us this past year, you've seen first hand the outburst of innovation in the car care product industry. If you haven't, well you're missing out. As car care enthusiasts, we are reaping the benefits of a competitive industry Read More