The Road to SEMA

The Road to SEMA 2012

As many of you know, this year will mark our first ever SEMA Show. A lot has happened in the past two months in preparation for the event, so consider this an update on our progress. And for those of you who don't know or may have forgot... we'll be liveblogging SEMA 2012! Matte Demo Hoods We have some exciting news regarding our matte hoods for Read More


Basketball on Butter

Every day, the first thing I do online is check Yahoo for interesting new clips. The other day I happened to stumble across an interesting bit about how an NBA game had to be cancelled because of “unusually slippery conditions” on the court. Before the game could tip-off, it was over. So why the slippery court? Read More

Behind the Detail Logo


Welcome to Behind the Detail! Have you ever wondered how to achieve the ultimate shine and make it last? Have you ever had a question about how to clean up a delicate mess made in your car? Maybe you have kids? Maybe they ate (and spilled) all the candy and juice you had in the house on the way to school? You’ve contemplated going to a detail Read More