NEWS & PRESS
We’re a busy team — keep up with our activities here.
We’re a busy team — keep up with our activities here.
Friday, November 25, 2016
For most people, nothing is quite like buying a brand-new, shiny vehicle. Unless, that is, it’s a brand-new dull one. A dull, flat matte finish for cars is increasingly coming into vogue, shaking up the expectation for how a new car should look. What started as a fad among celebrities has trickled down to the well-heeled public, with people ready and willing to pay as much as thousands more for a car that, to an untrained eye, may appear as if it needs waxing.
“Interest in a matte finish is exploding,” said Andrew Donovan, the director of operations for Dr. Beasley’s, a Chicago vehicle detailing shop and exclusive supplier of matte care products to several vehicle manufacturers.
“We used to see matte finish cars in our shop only once in a while,” he said. “Now we have services dedicated only to those vehicles.” […] READ AT NYTIMES.COM