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Dirty Car Contest Winner

Dr. Beasley’s and Simon’s Shine Shop Announces  Dirty Car Contest Winners



Chicago, IL (April 20, 2011) – Dr. Beasley’s, the foremost leader and manufacturer of technology driven car care products, and Simon’s Shine Shop, Chicagoland’s premier car wash and detailing service provider,  have announced the winners of their first annual Dirty Car Contest.


A Chicago local, Katie Butler, won 1st prize—a Simon’s Premium Showroom Shine service on her 2004 Volkswagen Jetta, complete with a Dr. Beasley’s First Aid Kit for your vehicle and Dr. Beasley’s Formula 1201 Paint Sealant.


Steve Rosenblum, the 2nd place winner, received a set of “do-it-yourself” product kits, including a Dr. Beasley’s Deep Shine Detailing Prescription, Dr. Beasley’s Premium Car Wash Prescription and Dr. Beasley’s Formula 1201 Paint Sealant.


After a brutal Chicago blizzard, Katie’s Volkswagen Jetta had accumulated a film of salt that covered the entire lower-half of her vehicle’s exterior. Deep swirl marks, the result of using often hazardous automatic carwashes, were found all over the vehicle and especially on the truck. The interior also had subsequent salt stains on the floor mats and carpet, as well as paw prints, pet hair and dander all over the seats.


“Katie parks her car outside on the street, drives hundreds of miles a week, and has a dog that leaves a lot of hair inside the car and licks the windows,” says Dr. Beasley’s founder Jim Lafeber. “We thought her car would be a great challenge for us.”


After a thorough diagnosis from the Simon’s and Dr. Beasley’s Crews, the Jetta underwent a complete interior and exterior transformation. “It doesn’t even look like the same car—it looks better than the day I bought it. The wheels, the tires, the leather, the paint…it all looks gorgeous!” said Butler.


Katie was just as thrilled with the interior of her vehicle, especially the finishing touch of Dr. Beasley’s Neutra-Scent deodorizer. “That's awesome, a neutral smell is way better than the overpowering stuff. This is perfect since I don't wash my car frequently, I'll be able to keep it neater in-between washes!"


“We did it (the contest) last month because it’s the time of year your car is dirtiest,” explained Lafeber. “You find out, when your car is out in these elements–salt, snow, dirt–how important it is to protect your car.”


Rosenblum, a member of the Chicago MINI Motoring Club, was just as excited as Katie to share his self-detailed Mini Cooper, along with the products he used to get the job done, with his friends at a recent MINI Motoring Club event. “I’ll be showing up to our event with a clean car, and lots of goodies to show off to all the other club members…You really made my day!”


Katie expressed a similar reaction as she was handed the keys to her fully detailed Volkswagen. “You guys are the best--thank you so much. You’ve made my year!”


About Dr. Beasley’s

Dr. Beasley’s is a technology based company specializing in high quality cleaning and protection car care products that restore and preserve a vehicle’s surfaces. With years of professional automotive detailing and custom formulating experience, Dr. Beasley’s manufactures safe, environmentally friendly, biodegradable detailing products and car care solutions to maximize the life of your investment. Dr. Beasley’s unique 3-step auto detailing process (CleanPrep, Protect) assists do-it-yourselfers in rejuvenating, restoring, and protecting all areas of the car. Dr. Beasley’s goal is to help you get your vehicle looking better than new. With the Dr. Beasley’s advantage and “prescription strength” formulas, the company doesn’t t just focus on restoration; it aims towards preventing surface damage from occurring in the first place.  Together with Dr. Beasley's, you can appreciate and maintain your vehicle's true lustrous shine for many years to come.


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