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Hyundai to Include Dr. Beasley’s Matte Paint Detailing Kit with Each Matte Gray Veloster Turbo



Matte Paint Detailing KitJune 19, 2012 (Chicago, IL) – After extensive testing, Hyundai has selected car detailing product manufacturer Dr. Beasley’s to provide matte paint care products with each new Veloster Turbo in Matte Gray. This is the first time that a car manufacturer has directly provided their customers with a solution for caring for their matte paint.


“Matte paint finishes require a different kind of care than traditional glossy paints,” says Jim Lafeber, President and Founder of Dr. Beasley’s, Inc. “A matte finish is unique in that it isn’t smooth like glossy paint. It has microscopic imperfections that give the paint its flat look. Any polishing will smooth out the paint and ruin the look, which is why preventative care is key. Our matte paint care system focuses on protecting the car first, and then using the right products to keep it clean."

“Most car care products contain waxes, silicones, and other ingredients that can fill in the tiny crevices in the paint,” he continues. “We’ve formulated a revolutionary matte paint care line without any wax, silicone, or other ‘filling’ ingredients so anyone can now properly take care of their matte car. We’re excited about the idea of giving Veloster owners the ability to properly take care of their investment.”

Dr. Beasley’s matte paint kit consists of Matte Body Wash, Matte Paint Sealant, Matte Paint Cleanser,and Matte Final Finish. It also includes all the accessories, such as washing mitts and towels, needed to use the products and properly take care of matte paint surfaces. The kit, which Veloster owners will get for free, has a value in excess of $200.

Dr. Beasley’s matte paint products can be found at

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About Dr. Beasley’s

Dr. Beasley’s is a technology based company specializing in high quality cleaning and protection car care products. With years of professional automotive detailing and custom formulating experience, Dr. Beasley’s manufactures safe, environmentally friendly, readily biodegradable detailing products and solutions to maximize the life of your investment. Dr. Beasley’s doesn’t just focus on restoration; it aims to prevent surface damage from occurring in the first place.