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First Ever Do-It-Yourself Car Care Kit for Women!

Portion of Proceeds Support Breast Cancer Organizations Including

Y-Me and Susan G. Komen for the Cure   




Chicago, IL (November 5, 2010) – Who says women don’t like to wash their cars?  Not Jim Lafeber or his wife Nikki! The two founded Simon’s Shine Shop back in 2004 (an award-winning hand car wash and detailing center inspired by their very furry, canstantly shedding Alaskan Malamute named Simon) and have been catering to their consistently growing female clientele base for years! 


Since 2010 the couple is launching a second business offering a complete line of do-it-yourself, environmentally friendly car care products. They call the new company Dr. Beasley’s (named for their second Alaskan Malamute, Beasley) and the products were developed by Jim and Nikki in response to their customers’ requests, especially by women. “Our female customers were asking for a basic car cleaning maintenance program that they could do easily at home in between visits to Simon’s,” says Jim.


“Women comprise a very large percentage of our customers,” adds Nikki, who designed the car wash’s reception area, waiting room, and bathrooms with her female clientele in mind.  “Women love coming here,” she says.  “Simon’s is extremely welcoming with free WIFI, a coffee and tea bar, healthy snacks, a kid’s play area, a baby changing table, and of course, the latest magazines!”


So when it came time for developing the Dr. Beasley’s product line, Nikki convinced Jim to create a kit geared specifically toward women. “We tested our products with many of our female customers, and they absolutely loved them,” says Nikki. The kit has everything needed to thoroughly clean the car inside and out and is very easy to use.”


The all-inclusive Dr. Beasley’s Women’s Detailing Kit costs $150 and includes a Premium Body Wash and Conditioner, a Glass Cleanser, an Opti-Surface Cleanser, Nikki’s favorite Cucumber Scent, Glass Cloths, Microfiber Towels, a Dust Brush, Detailing Stix and Duster Mitts.  For easy storage, the products are placed in an oversized bucket with a lid, which can be used when soaping up the car. 


A portion of all sales from the Dr. Beasley’s Women’s Detailing Kit will be donated to Y-Me and Susan G. Komen for the Cure.


Dr. Beasley’s line is superior in quality compared to those of most other detailing manufacturers. Dr. Beasley's products not only clean, but they are specifically formulated to conserve and protect your automobile’s surfaces. All of their detailing products are specially formulated to be readily biodegradable, non-toxic, non-corrosive, and recyclable to support a healthy environment. Items are sold separately or in specialized kits, including the Women's Detailing Kit, one of Dr. Beasley's most popular.


The Women’s Detailing Kit is available at Simon’s Shine Shop (1439 W. Shakespeare Avenue, Chicago) or can be conveniently purchased on line at  For more information about this and other Dr. Beasley’s car care “prescriptions,” please call 773-404-1600. 


About Dr. Beasley’s

Dr. Beasley’s is a technology based company specializing in high quality cleaning and protection car care products that restore and preserve a vehicle’s surfaces. With years of professional automotive detailing and custom formulating experience, Dr. Beasley’s manufactures safe, environmentally friendly, biodegradable detailing products and car care solutions to maximize the life of your investment. Dr. Beasley’s unique 3-step auto detailing process (CleanPrep, Protect) assists do-it-yourselfers in rejuvenating, restoring, and protecting all areas of the car. Dr. Beasley’s goal is to help you get your vehicle looking better than new. With the Dr. Beasley’s advantage and “prescription strength” formulas, the company doesn’t t just focus on restoration; it aims towards preventing surface damage from occurring in the first place.  Together with Dr. Beasley's, you can appreciate and maintain your vehicle's true lustrous shine for many years to come.


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