Last Updated July 13, 2023
Mike joins the Dr. Beasley’s team to lead new classes, help develop products and produce educational content.
CHICAGO — Dr. Beasley’s, the premium auto detailing product manufacturer, is proud to announce the joining of Mike Phillips as their new Chief Education Officer. Mike Phillips is a legendary detailing instructor famous around the world for his no-chairs, zero-sitting, 100% hands-on approach to teaching the craft of detailing and art of polishing paint.
As Chief Education Officer, Mike will be responsible for new and exciting automotive and marine detailing classes featuring Dr. Beasley’s products, helping to communicate and instruct detailing enthusiasts and professionals everywhere in proper technique and safety procedures. Mike will also be active in new product development, working closely with Jim Lafeber, Dr. Beasley’s owner and head chemist, Director of Success Chris Racana and everyone else on the Dr. Beasley’s team.
Mike Phillips has a long relationship with Dr. Beasley’s and was integral in providing the feedback that helped launch their Nano Surface Primer paint correction line in 2020. Several Dr. Beasley’s products have been featured in past Mike Phillips detailing classes, and Mike has showcased Dr. Beasley’s products before on nationally broadcasted cable television programs like My Classic Car with Dennis Gage.
New how-to videos and articles will also be coming from Mike to Dr. Beasley’s “Behind the Detail” blog as well as their YouTube channel. This content will draw on Mike’s rich experience as a writer, instructor and professional detailer, providing time-saving tips and techniques for creating professional results consistently and efficiently.
The hiring of Mike Phillips comes at a time of significant growth for Dr. Beasley’s, as new products, content partnerships and education opportunities drive increased sales and brand visibility for the Chicago-based manufacturer. Dr. Beasley’s hopes to channel this growth into a robust foundation with Mike Phillips as a new resource for their audience to engage with and learn from.
Dr. Beasley’s will host a live streamed welcome party for Mike Phillips this Thursday, July 13th at 1PM ET/12PM CT on YouTube and Facebook. Mike will talk with Director of Success Chris Racana about why he is joining the Dr. Beasley’s team and what people can expect from him as a Dr. Beasley’s representative.
Last Updated July 13, 2023
https://youtube.com/live/ejMuVhIVDOY?feature=shareMike Phillips: “In the 30+ years I’ve been working in the detailing industry, I’ve met a lot of people, worked with a lot of companies, and used a lot of different products, and the one person that has always stood out on top of all the rest is Jim Lafeber. Jim’s story is unique and genuine as are all the products he formulates. His approach to the science behind the chemistry reflects his own passion for perfection while creating products that exceed expectations and advertising claims, while being safe for people, cars, and the environment.
Just as important, the team of people that Jim has assembled are all high caliber professionals in their respective area of responsibility. I look forward to and I’m excited to work with Jim and the entire team at Dr. Beasley’s. Something else that’s super important to me is Dr. Beasley’s is a small family-owned company, where I genuinely feel like part of the family, not just a cog-in-the-machine.
Working together as a team, we’re going to take the detailing world to the next level with immersive hands-on training and accurate and helpful how-to information. Our goal is to enable everyone to be successful in their business or home garage. I have always had two passions when it comes to the detailing industry, I love to detail cool cars and even more, I love to teach others the craft of automotive and marine detailing and the art of polishing paint.”
Jim Lafeber: “Ever since I met Mike Phillips seven years ago I’ve been trying to figure out how to get him on my team at Dr. Beasley’s. Mike is the detailing industry’s greatest asset. He’s street smart, he’s book smart — he literally wrote the book on detailing! Above all, Mike shares his knowledge generously and will take time out of his day to talk with anyone about proper technique, products, you name it, whether it’s on an internet forum or in real life. That’s what makes him a treasure to the detailing world and I’m beyond proud to say he’s part of the Dr. Beasley’s team.”
About Dr. Beasley’s
Dr. Beasley’s is a Chicago-based manufacturer of premium auto detailing products. Started by detailing shop owner Jim Lafeber in 2006 so he could make his own products for his shop, the brand has since grown into an international purveyor of science-based detailing solutions with a focus on safety, education and sustainability. Dr. Beasley’s is well-known among the major OEMs for their matte finish care products, having secured key partnerships with Hyundai, Genesis and Kia to provide matte solutions to buyers of their matte finish vehicles. They are also known for their self-healing ceramic coating technology, their Nano Surface Primer paint correction technology as well as their detailing class series “The Future of Detailing”.
Dr. Beasley’s Contact Info
Dr. Beasley’s, Inc
1439 W Shakespeare Ave.
Chicago, IL 60614
(773) 404-1600
[email protected]
Dr. Beasley’s Press Contact
Victor Espeland
Communications & Brand Manager
(773) 404-1600 ext. 226
[email protected]
https://www.drbeasleys.com/blog
https://www.facebook.com/drbeasleys
https://www.instagram.com/drbeasleys/
https://www.tiktok.com/@drbeasleys
https://www.youtube.com/@DrBeasleys/
About Mike Phillips
Mike Phillips brings over 30+ years of detailing experience to our new training and education programs.
Published Author
Mike Phillips is also the author of over 6 published how-to books including, The Art of Detailing, The Complete Guide to a Show Car Shine, How to use the RUPES BigFoot Paint Polishing System, How to use the FLEX XC 3401 VRG Dual Action Orbital Polisher, How to Detail Boats, and his first published book, How to polish Paint, Fiberglass, Plastic and Glass to Perfection by Hand or Machine. Mike is also the author of over 1000 car and boat detailing how-to articles with a brand-new series of how-to books already in the works.
TV Personality
Mike has been the host of two TV shows, Competition Ready, along with his host Adrienne “AJ” Janic and What’s in Autogeek’s Garage. Mike has also been the guest expert on multiple TV shows including, My Classic Car with Dennis Gage, Chasing Classic Cars with Wayne Carini, Two Guys Garage with Willie B. and Kevin Byrd, Two Guys Garage with Bryan Fuller, Truck U with Bruno Massel and Matt Steele, Motorhead Garage with Sam Memmolo and Dave Bowman and Ship Shape TV with John Greviskis.
You can reach Mike directly with questions, recommendations and information about upcoming class dates and locations via the contact details below.
Cell/WhatsApp: (760) 515-0444
https://themikephillipsforum.com/
Best of luck Mike!
Thanks Gene!
Hardest working guy I have ever met. The guy is a magician when it comes to bringing out the best in your paint. I have seen him work wonders on some pretty rough paint jobs. My 1968 Camaro RS looks like a polished diamond now. Thanks Mike and good luck we’re going to miss you.
Wow! Thank you for the nice compliment Jerry, I truly appreciate it.
-Mike Phillips
I was lucky enough to have Mike work on my personal car and he made my 22 year old Corvette look better than the day it came off the showroom floor. I wish you the best and hope to still see you around.
Hi Paul,
Thanks Paul. Which Corvette was this? Apologies, but I detail a LOT of Corvettes. I show you in my contacts as Mark Prezzemolo with a 1981 Corvette. Is there another?
-Mike
Mine was the 2003 Red Z06
Now I remember. I’ve detailed so many Corvettes in my life and even more so in the last few years, it’s hard to keep track.
Congrats Mike. I am looking forward to checking out the new line of products for my tesla and boat. Thanks to your help, I was able to restore my Ranger bass boat to show room condition. Now looking to try out some of the ceramic coatings for our new cars.