Dr. Beasley’s Vegan Leather Kit is now available on drbeasleys.com for $64.99! The new kit includes a 12 oz bottle of Vegan Leather Cleanser and a 9 oz jar of Vegan Leather Cream. These products work together to keep vegan leather soft, durable and clean in a way that products for real leather just can’t. Two terry applicators and two microfiber towels are also included for application and removal.
By the way — all of these products are vegan, plant-based, cruelty-free and 100% free of VOCs, meaning they’re safe for you, the environment, and animals.
Check out the press release below for more information about how these products were born! The Vegan Leather Kit can be purchased here.
FOR IMMEDIATE RELEASE: 11/14/2022
Dr. Beasley’s Announces Product Line for Vegan Leather
New care products are formulated specifically for vegan leather’s unique needs
CHICAGO – Dr. Beasley’s, a Chicago-based manufacturer of auto detailing products, announced today a new line of care solutions specially formulated to maintain vegan leather. The new “Vegan Leather Kit”, which includes products for both cleaning and conditioning vegan leather, will be available for purchase on drbeasleys.com November 14th.
Vegan leather, a term often used to describe synthetic leathers like polyurethane, is an increasingly common material for upholstering car interiors. Jim Lafeber, the founder, president and chemist behind Dr. Beasley’s, said these new products were inspired by his challenges detailing Tesla vegan leather interiors at his Lincoln Park detailing shop, Simon’s Detail. “We were using products for real leather at first, but they weren’t effective,” said Lafeber. “We found out vegan leather has totally different properties than real leather.”
Research conducted by Dr. Beasley’s showed that vegan leather is less durable, less porous and more rigid than real leather. These qualities make vegan leather more prone to wear and drying out. Products for real leather are not formulated to address these differences, so they aren’t effective at keeping vegan leather durable and soft.
Lafeber said he used plant-based formulations to solve these problems with vegan leather, turning to ingredients like grape seed oil and fermented maize extract to effectively clean and condition the unique material. Grape seed oil locks in moisture so cleaning won’t dry out the surface, while the fermented corn extract opens up pores so moisture is readily absorbed during conditioning.
The Vegan Leather Kit includes a 12 oz bottle of Vegan Leather Cleanser, a 9 oz jar of Vegan Leather Cream as well as two terry applicators and two microfiber towels. Vegan Leather Cleanser removes organic contamination from vegan leather without harming or drying out the material. Vegan Leather Cream conditions vegan leather so it stays soft, making it more comfortable and reducing the wear-and-tear caused by friction from daily use.
Lafeber said the need for vegan leather products will only grow in the coming years. “More and more car manufacturers are using vegan leather in their interiors, and it’s not slowing down. People are going to need these products if they want their vegan leather to actually last.”
The Vegan Leather Kit retails for $64.99 and will be available for purchase on November 14th. Vegan Leather Cleanser and Vegan Leather Cream will also be available as individual products, retailing for $24.99 and $34.99, respectively.
About Dr. Beasley’s
Dr. Beasley’s was founded in 2010 when Jim Lafeber started selling the solutions he custom formulated for his own detailing shop online. Since then Dr. Beasley’s has been a leading innovator in the auto detailing space, gaining wide recognition from auto makers for developing the first-ever line of detailing products for matte finishes. Dr. Beasley’s also manufactures products for paintwork correction and ceramic coating in addition to hosting detailing clinics attended by detailers from across the United States.
Media Contact:
Victor Espeland
Communications Manager, Dr. Beasley’s
773-404-1600 ext. 226
victor@drbeasleys.com
How do I know if my car has Vegan Leather?
BMW Z4 2023
Hi Edgell, thanks for the question! According to BMW, the 2023 Z4 comes stock with their proprietary “SansaTec” vegan leather. There’s also an upgrade available for genuine “Vernasca” leather. We’d recommend reviewing your dealership paperwork or contacting the dealership themselves to see which option you chose.