FOR IMMEDIATE RELEASE
Dr. Beasley’s Nominated for Brand of the Year in 2024 IDA Awards
Chicago, IL – November 27, 2024 – Dr. Beasley’s, a trailblazer in automotive detailing products, proudly announces its nomination for the esteemed Brand of the Year award in the 2024 International Detailing Association (IDA) Awards. This recognition highlights Dr. Beasley’s ongoing dedication to innovation, sustainability, and advancing the professional detailing industry.
About the IDA Awards
The International Detailing Association (IDA) is the global authority for professional detailing, fostering excellence through education, networking, and recognition programs. Each year, the IDA Awards celebrate the best in the industry by honoring individuals and companies for their contributions to professionalism, innovation, and service.
The Brand of the Year award spotlights organizations that demonstrate leadership, inspire industry growth, and maintain a strong reputation for excellence. Dr. Beasley’s nomination underscores the company’s significant impact on the detailing world, particularly through groundbreaking product development, educational initiatives, and sustainability practices.
A Legacy of Innovation and Excellence
Founded in Chicago, Dr. Beasley’s has revolutionized the detailing sector with its cutting-edge products and commitment to quality. From the first-ever detailing products for matte finishes to eco-friendly cleaning solutions, the company continually raises the bar for what detailers and car enthusiasts can achieve.
“Being recognized by the IDA for Brand of the Year is an incredible honor,” said Jim Lafeber, President and Founder of Dr. Beasley’s. “Our team works tirelessly to create products and programs that not only serve detailers’ needs but also push the industry forward. This nomination is a testament to that effort and our shared commitment to excellence.”
Leadership in Education and Training
Dr. Beasley’s has long championed education within the detailing community. With legendary detailing instructor Mike Phillips serving as their Chief Education Officer, Dr. Beasley’s detailing classes equip professionals with the knowledge and skills to excel in their craft. Their dedication to raising industry standards and promoting best practices has cemented their reputation as thought leaders in the detailing world.
Sustainability at the Forefront
In an industry increasingly mindful of its environmental footprint, Dr. Beasley’s leads the way with sustainable practices and products. Their formulas emphasize biodegradability and eco-friendly ingredients, delivering exceptional results without compromising environmental responsibility.
“At Dr. Beasley’s, sustainability is not just a trend—it’s a core value,” Lafeber added. “We are committed to creating products that perform at the highest level while protecting the planet for future generations.”
Community Engagement and Industry Advocacy
Dr. Beasley’s supports a vibrant detailing community through partnerships, sponsorships, and advocacy efforts. The company actively engages with professionals and enthusiasts to foster a culture of collaboration and growth. They also partner with major auto manufacturers like Hyundai and Kia to provide matte finish care kits to their customers, bringing high quality detailing products to everyday car buyers.
Looking to the Future
As the 2024 IDA Awards approach, Dr. Beasley’s reflects on its journey and reaffirms its mission to innovate, educate, and lead in the detailing industry. The nomination for Brand of the Year serves as both a recognition of past achievements and a motivation to continue breaking new ground.
“We’re incredibly grateful to the IDA for this nomination and to our loyal customers and partners who have supported us every step of the way,” said Lafeber. “This is just the beginning—we’re excited for what the future holds.”
About Dr. Beasley’s
Dr. Beasley’s, headquartered in Chicago’s Lincoln Park neighborhood, is a leader in the development of premium automotive detailing products. Known for its dedication to quality, innovation, and sustainability, Dr. Beasley’s provides a full range of solutions for both professionals and car enthusiasts. The company’s mission is to empower detailers with the tools and knowledge they need to achieve outstanding results.
About the International Detailing Association
The International Detailing Association (IDA) is the leading global association for detailing professionals, suppliers, and consultants. With a mission to elevate the trade of detailing, the IDA provides educational resources, certifications, and recognition programs to support its members and the broader detailing community. Learn more at the-ida.com.
Contact Information
Dr. Beasley’s
1439 W Shakespeare Ave
Chicago, IL 60614
Phone: (773) 404-1600
Email: myteam@drbeasleys.com
Website: www.drbeasleys.com
International Detailing Association
2345 Rice St, Ste 220
Saint Paul, MN 55113
Phone: (651) 925-5526
Email: info@the-ida.com
Website: www.the-ida.com
Media Inquiries
Victor Espeland
Communications Manager
Dr. Beasley’s
Phone: (773) 404-1600 ext. 226
Email: victor@drbeasleys.com
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