Wiping down and cleaning all the plastic surfaces inside your car is usually straightforward. You take a damp cloth or gentle cleaner and wipe it up. That is assuming the surface is totally smooth.
But a lot of interior plastic isn’t smooth. It’s textured to reduce glare, hide scuffs and give the plastic a more premium look. Unfortunately, that texture also makes it harder to fully clean.
Quick answer: Conventional interior detail sprays and damp towels may leave road dust, grease, and fine food residue trapped in the grain of textured plastic. Simply wiping the surface isn’t always enough to get that grime out. Dr. Beasley’s new Interior Detailer Pro (coming soon) uses Microtexture Cleaning to loosen and lift trapped dirt while adding ceramic protection that keeps the surface looking natural, without a greasy shine.
The Problem with Textured Interior Plastic
When you clean a textured plastic dashboard, conventional cleaners or damp cloths often miss dust, oils and grime embedded in the grain. The towel or cloth simply glides over the nooks and crannies and fails to lift contamination.
This was something I saw over and over again at my detail shop, Simon’s. Customers would tell me they struggled to clean their car’s textured dashboard and console as well as the guys at our shop. At the same time, the interior all-purpose cleaner/protectors they’d use would leave a greasy finish that looked nothing like the natural finish they got at Simon’s.
The problem was simple: poor cleaners that don’t lift grime out of grain, and protection that leaves a sticky, greasy mess behind.
That left me asking: How can I make it easier for people to thoroughly clean their textured plastic interiors at home, while ensuring they get a protected, natural finish in the process?
That question is what led to my latest formulation: Interior Detailer Pro (coming soon).
The Science of Microtexture Cleaning
Interior Detailer Pro is formulated according to a new approach I call “Microtexture Cleaning”. It focuses on removing dirt and body oils from the fine grain of interior plastics so nothing gets left behind. Here’s how it works:
- Wets the Surface: Before a cleaner can loosen dirt, it needs to make contact with the surface itself. That can be difficult with textured materials, as the water from a damp cloth doesn’t always spread readily across plastic or oily deposits. That’s why Interior Detailer Pro uses ingredients called surfactants to lower surface tension, helping it spread across the surface and reach contamination within the texture.
- Loosens Oil & Grime: The surfactants in Interior Detailer Pro have a water-attracting end and an oil-attracting end. They help loosen oily contamination from the plastic texture and disperse it in the cleaning liquid, making it easier to remove than with water alone.
- Lifts Out and Carries Away: Loosening dirt is only part of the job. Interior Detailer Pro’s microtexture cleaning actively lifts the contamination from the grain, then keeps it dispersed in the cleaning solution while your towel absorbs. The chemistry and the wiping action work together to remove the grime.
- Protects Against Embedding Grime: Once the texture is clean, Interior Detailer Pro applies ceramic protection to help resist contamination that embeds inside the grain. Each future cleaning becomes easier.
- Maintains a Natural Finish: Part of the appeal of textured plastic is the non-reflective surface, especially on dashboards to reduce glare. Interior Detailer Pro’s matte finish ceramic protection maintains that appearance and doesn’t add a greasy shine.
Microtexture cleaning, in essence, makes it possible to get that professionally deep cleaned look at home, with natural finish protection on top. You don’t need to be an expert detailer. You don’t need three different products. You just need good chemistry.
Interior Detailer Pro is Coming Soon
Interior Detailer Pro, the new cleaning and protection solution for interior automotive plastic, will be available to the public on November 27th. We’ll have a Black Friday offer to go along with that: a free 12oz bottle of Glass Cleanser and two microfiber towels with your purchase to give you a complete interior care kit.
Don’t want to wait? If you’re part of our Insider or Doctor’s Circle Rewards tiers, you’ll gain early access to this Black Friday offer on November 16th. Be sure to check your email.
Not an Insider or Doctor’s Circle member? Don’t worry. We’ll have another round of early access opening up on November 23rd. Again, check your email to be notified!
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