Author Archives: Jim Lafeber

Dr. Beasley's Fresh Start Laundry Detergent for Home & Garage
15
Jan
Behind the Detail, Dr. Beasley's News, Press Releases

Now Available: Fresh Start Laundry Detergent for Home & Garage

Posted on by Jim Lafeber

After many long hours in the lab, I’ve got two new laundry detergent formulations ready for you to try. I created the Fresh Start formulas because I wanted a laundry detergent that truly delivered—one that could tackle tough stains, make whites brighter, and colors more vibrant, all while being safe for my family and kind to the planet. The […]

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Neglected VW Beetle
04
Sep
Behind the Detail, Dr. Beasley's News

From a $25 Beetle to Bead Hero: What the Fall Season Teaches Us About Protecting Cars

Posted on by Jim Lafeber

The Car That Changed Everything Back in the early 1980s, when I was just 15, I bought my uncle’s 1968 VW Beetle for $25. He was ready to sell it to the junkyard for the same amount, but to me that car was priceless. It was rough — rust on the fenders, a tired engine, […]

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30
Jun
Behind the Detail, Matte Car Care, Matte Car Detailing Basics

The Truth About Matte Paint & Why the ‘Experts’ Keep Getting It Wrong

Posted on by Jim Lafeber

Matte paint care has changed since the first factory matte cars hit the road 15 years ago. The myths about matte, however, haven’t. Consensus is the enemy of progress. Unknown Nowhere is that clearer than in how people talk about matte paint. “You can’t use a microfiber towel on matte paint, you might rub it […]

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Jim Lafeber, Dr. Beasley's
30
Jun
Behind the Detail, Dr. Beasley's News

Why Buying Direct From Dr. Beasley’s Is the Best Move You Can Make

Posted on by Jim Lafeber

You’ve probably seen Dr. Beasley’s products in action. Maybe it was on YouTube, at a car show, in a pro detailer’s garage, or even through a third-party seller like Amazon. But if you’ve never bought from DrBeasleys.com, you haven’t experienced everything we offer. When you order directly, you’re getting more than just a product. You’re […]

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Dr. Beasley's Nano-Resin AST Ceramic Coating for Professionals
05
Jun
Behind the Detail, Ceramic Coatings, Dr. Beasley's News, Professional Detailing

Deep Shine Doesn’t Need to Sacrifice Durability

Posted on by Jim Lafeber

The Evolution of Dr. Beasley’s Ceramic Coatings & the Secret Behind Nano-Resin AST Perfection is not attainable, but if we chase perfection, we can catch excellence. Vince Lombardi I’ve spent most of my career as a detailing chemist chasing one thing: depth. Not just shine, but depth. That liquid-mirror finish so deep you can swim […]

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Swirls, Swirl Marks,
08
May
Behind the Detail, Featured, Guides & Tips, How To, Paint Correction, Tips

12 Tips for Preventing Swirl Marks

Posted on by Jim Lafeber

Removing swirl marks is a little like cleaning up after yourself, or at least cleaning up after someone else’s mess. Swirls may be the professional detailer’s most despised surface flaw because they are almost exclusively caused by the detailer’s polishing technique. Because they are less visible in the shade but spectacularly obvious in sunlight, even […]

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18
Jul
Behind the Detail, Ceramic Coatings, Featured

The Breakdown on Nano Coatings

Posted on by Jim Lafeber

UPDATED 11/16/2018 The perfect shine is the Holy Grail of the automotive appearance industry. For over a century, professionals have sought a magical solution—a long-lasting shine product that repels dirt, environmental contaminants, and rain so the vehicle’s paintwork has the best protection available. Something that would uphold a new car shine longer than waxes while saving […]

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MTE, Jim Lafeber, Scott Perkin
22
Jan
Behind the Detail, Featured, The Detail, Videos & Media

Five Reasons Why MTE is the Best Professional Detail Show of the Year

Posted on by Jim Lafeber

I just got back from my third year attending the Mobile Tech Expo, which is held each January in Orlando. Each time I’ve gone, I’ve been completely blown away by this fantastic event, and it gets better each year. Here are five reasons why you should consider attending: 1. Amazing people come to MTE! The […]

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Wheel Woolies, wheel brushes,
04
Sep
Behind the Detail, Featured, Garage & Equipment

Braun Brush – An Interview With The CEO of a 140 Year Old Company, Lance Cheney

Posted on by Jim Lafeber

Current Braun Brush CEO and successful sculptor, Lance Cheney, says his company has thrived for 140 years because every generation has brought their own spin to the company. His great-grandfather brought the art of brush making from Germany to America. His grandfather brought an entrepreneurial spirit that built the business during the vulnerable start-up years […]

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IDA, MTE show
04
Feb
Dr. Beasley's News, Professional Detailing, Videos & Media

MTE 2013 – Professional Detailer’s Event Of The Year

Posted on by Jim Lafeber

Mobile Tech Expo Recap. Best detailing event of the year; read on to learn more about it.

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