Author Archives: Jim Lafeber

Jim Lafeber, Dr. Beasley's
30
Jun
Behind the Detail, Dr. Beasley's News

Why Buying Direct From Dr. Beasley’s Is the Best Move You Can Make

Posted on by Jim Lafeber

You’ve probably seen Dr. Beasley’s products in action. Maybe it was on YouTube, at a car show, in a pro detailer’s garage, or even through a third-party seller like Amazon. But if you’ve never bought from DrBeasleys.com, you haven’t experienced everything we offer. When you order directly, you’re getting more than just a product. You’re […]

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Neglected VW Beetle
04
Sep
Behind the Detail, Dr. Beasley's News

From a $25 Beetle to Bead Hero: What the Fall Season Teaches Us About Protecting Cars

Posted on by Jim Lafeber

The Car That Changed Everything Back in the early 1980s, when I was just 15, I bought my uncle’s 1968 VW Beetle for $25. He was ready to sell it to the junkyard for the same amount, but to me that car was priceless. It was rough — rust on the fenders, a tired engine, […]

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2014 F12 Berlinetta
18
Jul
Behind the Detail, Featured

F12 Berlinetta Matte Wrapped

Posted on by Jim Lafeber

Matte Paint Coating protects matte paint and wraps. It goes over emblems, badging, and decals with ease. We used the coating protect this 2014 Ferrari F12 Berlinetta from staining, fading, and etching. Some of the decals and accents on the Berlinetta are glossy, but MPC still works, it just won’t add any shine.  Reapplication This […]

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Audi Headquarters Logo
28
Jul
Behind the Detail, Dr. Beasley's News, Featured, Matte Car Care, Professional Detailing, The Future of Detailing, Videos & Media

Audi’s S8 Plus and Soothing Their Fear of Matte Paint

Posted on by Jim Lafeber

Journey Into the World of Matte One of our very first blog posts, many years ago, was about matte vehicles. We were surprised that so many people commented on it, and at the amount of questions about matte car care that came through. With so much uncertainty out there, we realized that products for matte […]

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Wheel Woolies, wheel brushes,
04
Sep
Behind the Detail, Featured, Garage & Equipment

Braun Brush – An Interview With The CEO of a 140 Year Old Company, Lance Cheney

Posted on by Jim Lafeber

Current Braun Brush CEO and successful sculptor, Lance Cheney, says his company has thrived for 140 years because every generation has brought their own spin to the company. His great-grandfather brought the art of brush making from Germany to America. His grandfather brought an entrepreneurial spirit that built the business during the vulnerable start-up years […]

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MTE, Jim Lafeber, Scott Perkin
22
Jan
Behind the Detail, Featured, The Detail, Videos & Media

Five Reasons Why MTE is the Best Professional Detail Show of the Year

Posted on by Jim Lafeber

I just got back from my third year attending the Mobile Tech Expo, which is held each January in Orlando. Each time I’ve gone, I’ve been completely blown away by this fantastic event, and it gets better each year. Here are five reasons why you should consider attending: 1. Amazing people come to MTE! The […]

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Hyundai, Veloster, Matte Blue, Matte Paint Prescription
16
Feb
Behind the Detail, Dr. Beasley's News, Featured, Matte Car Care, Videos & Media

Matte Blue Hyundai Veloster is Sponsored by Dr. Beasley’s

Posted on by Jim Lafeber

We here at Dr. Beasley’s are proud to announce another year of a great partnership with Hyundai! Just last week at the Chicago Auto Show, Hyundai unveiled their newest factory matte finish, Matte Blue. Hyundai now has two matte finish options for the Veloster, grey and blue. Each vehicle painted in one of these finishes […]

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Detail Shop, Expectations, Requirements
24
Jun
Behind the Detail, Featured, Professional Detailing, Tips

10 Things To Do in Your Detail Shop

Posted on by Jim Lafeber

So I run and operate a detail shop in Chicago, IL called Simon’s Shine Shop where my reputation around the city (and wider) has grown based on the customer’s experience. For me it’s not about turnover and how many cars I can get in and out, it’s about the quality that goes into the cars and how […]

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Car, Clean, Car Wash, Detail a Car
02
Jul
Behind the Detail, Featured, Guides & Tips, Tips

The Basic Components to Detailing a Car

Posted on by Jim Lafeber

Detailing a car is quite a bit more extensive than just washing your car. Washing you car could be as simple as soap and water and a vacuum. However, if you’re looking to really deep clean your car for either a sale or an event, follow this guide to learn how to detail a car. […]

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Water Spots, Acid Rain, Paint
16
Jul
Behind the Detail, Featured, How To

Water Spots Etching Your Paint…Why?

Posted on by Jim Lafeber

What the Heck is Going on in the Rain? Rainwater is not pure. It is naturally acidic, the result of water collecting on dust and smoke particles in the clouds. Comprised of water vapor and any number of contaminants like pollen, mold, bacteria, dust, soil, pollutants, plant parts, algae, and insect parts, these tiny particles […]

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