Chassis Coating

INSPIRED BY ICON’S JONATHAN WARD

Chassis Coating was inspired by Jonathan Ward, owner of ICON 4×4. Some ICON vehicles were being delivered to tropical locations where they were exposed to harsh conditions and salt air was causing premature undercarriage oxidation. Dr. Beasley’s has long worked with Jonathan and the team at ICON to maintain the matte finishes on their vehicles, so when they needed a corrosion resistant product they turned to Dr. Beasley’s founder and chemist Jim Lafeber to custom formulate a solution just for them. Jonathan told Jim that he needed this product to dry totally clear, as he did not want to alter the existing appearance of their vehicles’ undercarriage. At the same time, it required a high level of durability to endure the harsh salt air and water for an extended period of time. Chassis Coating was formulated specifically to meet these needs, and now all ICON vehicles are treated with Chassis Coating.

PROTECTS AGAINST RUST AND CORROSION

Rust and corrosion doesn’t just affect cars driven in the snow and rain. Take this story, for example: a Dr. Beasley’s customer once purchased a classic car thinking it was in mint condition — perfect paint, original owner, low miles, kept in storage during winter — only to find the undercarriage was rotting from within. Even though it was kept in storage, the concrete floor emitted water vapor that collected on the undercarriage, slowly corroding the vehicle until it was a rusted shell of its former self! Chassis Coating is formulated to resist this kind of corrosion, preventing the chemical reaction that causes rust. You can be assured that no matter where a vehicle is being stored, it will be protected.

EXTREME CERAMIC DURABILITY

Many undercoatings are durable for only a few months and don’t work well for longterm storage and protection. In order to achieve long lasting protection, an undercarriage coating must be formulated with robust ceramic nanotechnology. Only this form of protection is graded for the kind of longterm durability that ICON required for their vehicles, which is why Dr. Beasley’s Jim Lafeber developed Chassis Coating as a strong ceramic coating as opposed to a weak spray sealant. With this kind of durability, Chassis Coating can withstand even the harshest, saltiest environments that a vehicle may see.

DRIES CLEAR TO PRESERVE APPEARANCE

When you think of protection for a vehicle’s undercarriage, you may imagine a can of spray paint that totally covers the underside with a pitch black coating. ICON needed an undercoating that would instead dry clear, as they did not want to alter the appearance of the undercarriages on their custom vehicles. In response, Dr. Beasley’s Jim Lafeber engineered Chassis Coating to leave a completely invisible shield on the undercarriage as opposed to a dark coat of paint.