Last Updated March 10, 2022
Dr. Beasley’s has a new ceramic coating for undercarriages available, and its name is Chassis Coating.
Chassis Coating was inspired by Jonathan Ward, owner of ICON 4×4. Some ICON vehicles were being delivered to tropical locations where they were exposed to harsh conditions and salt air was causing premature undercarriage oxidation.
Dr. Beasley’s founder Jim Lafeber with ICON founder Jonathan Ward.
Dr. Beasley’s has long worked with Jonathan and the team at ICON to maintain the matte finishes on their vehicles, so when they needed a corrosion resistant product they turned to Dr. Beasley’s founder and chemist Jim Lafeber to custom formulate a solution just for them.
Jonathan told Jim that he needed this product to dry totally clear, as he did not want to alter the existing appearance of their vehicles’ undercarriage. At the same time, it required a high level of durability to endure the harsh salt air and water for an extended period of time. Chassis Coating was formulated specifically to meet these needs, and now all ICON vehicles are treated with Chassis Coating.


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