FOR IMMEDIATE RELEASE
Co-branded kit brings together specially selected interior care products in a custom case designed for Rivian vehicles
IRVINE, Calif. and CHICAGO, Ill. — Rivian and Dr. Beasley’s have collaborated on the launch of the new Rivian Interior Care Kit, a co-branded care solution developed to help Rivian owners maintain the look and feel of their vehicles’ interior surfaces.
Available through the Rivian Gear Shop, the kit brings together a curated set of Dr. Beasley’s interior care products with co-branded Rivian labeling, packaged in a custom Interior Care Kit bag. The kit includes products and tools intended for upholstery, wood trim, dashboard surfaces, glass, and the center display. According to the Rivian Interior Care Kit Guide, included items are the Interior Care Kit bag, Upholstery Cleanser, Upholstery Cream, Dash Pro, Glass IQ, Timber Cleanser, Timber Coat, two terry applicators, two microfiber towels, and a dual head brush.
The guide states that the kit is designed to help owners clean the seats, wood trim, windows, and center display, and protect the seats, wood trim, dashboard, windows, and center display.
“I’ve always been focused on creating material-specific care solutions for modern vehicle surfaces,” said Jim Lafeber, the founder, president and chemist for Dr. Beasley’s. “Working with a company like Rivian, that shares our values, was an incredible opportunity to bring that approach to a new, like-minded audience.”
Instead of using one product for the entire cabin, the kit includes separate products for upholstery, wood trim, dashboard surfaces, and glass and display care. Dr. Beasley’s says this material-specific system is designed to preserve the original factory appearance of the interior.
“The collaboration is a strong philosophical fit,” said Andrew Donovan, Dr. Beasley’s Director of Operations. “Like Rivian, we believe thoughtful design deserves thoughtful care. We formulate for specific materials, emphasize responsible ingredients, and take a long-term approach to preserving the surfaces people use every day.”
The guide specifies Upholstery Cleanser for cleaning seats, Upholstery Cream for maintaining upholstery, Timber Cleanser for cleaning wood trim, Timber Coat for protecting wood trim, Dash Pro for dashboard protection, and Glass IQ for cleaning and maintaining interior glass and the center display.
Available now through the Rivian Gear Shop, the Rivian Interior Care Kit gives owners a purpose-built option for caring for key interior materials with products selected specifically for the Rivian cabin experience. Additional usage guidance is provided in the Rivian Interior Care Kit Guide.
The Rivian Interior Care Kit is available now at gearshop.rivian.com/products/interior-care-kit.
About Rivian
Rivian develops electric vehicles, software, and services designed to support exploration, utility, and long-term ownership. Its products are built around a connected experience, thoughtful design, and a focus on performance and capability.
About Dr. Beasley’s
Dr. Beasley’s is a Chicago-based automotive surface care company specializing in premium products for cleaning, protecting, and preserving modern vehicle materials. Its material-specific approach spans everything from paint and glass to specialty surface care like matte finish paint, faux suede and vegan leather. www.drbeasleys.com
Media Contact
Dr. Beasley’s
Victor Espeland
Communications & Brand Manager
victor@drbeasleys.com
773-404-1600 ext.226
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