Last Updated March 22, 2023
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Building on their previous partnerships, Hyundai has again chosen auto detailing product manufacturer Dr. Beasley’s to provide complimentary specialized matte paint care products with their latest matte-finished vehicle, the 2019 Kona Iron Man Special Edition. Created in partnership with Marvel and taking design cues from the popular superhero, the Iron Man Special Edition features a matte grey exterior that customers can clean, protect and maintain with the included “Matte Paint Prescription”.
“A matte paint finish calls for a different kind of care,” says Jim Lafeber, President and Founder of Dr. Beasley’s, Inc. “Unlike a glossy finish, which is smooth, a matte finish is rough and uneven, with tons of microscopic imperfections in the surface. That’s what gives the paint its flat look. But since you can’t polish out scratches in matte paint without sanding down those hills and valleys, preventative maintenance is key. That’s why our Matte Paint Prescription is centered around protecting the car immediately, then maintaining it with matte-safe products.”
“Most car care products out there are full of waxes and silicones that fill in imperfections to boost gloss, and that’s the opposite of what you want with a matte finish,” he continues. “That drove us to formulate products without those ‘filling’ ingredients, so anyone can maintain a matte paint finish without ruining the look. I think Kona Iron Man owners will love getting these products with the car since they’ll be able to protect and maintain from the get-go, which is so essential.”
The Matte Paint Prescription, which is free with each Kona Iron Man, comes with a 4 oz bottle of Dr. Beasley’s Matte Paint Coating and 12 oz bottles of Matte Body Wash, Matte Paint Cleanser and Matte Final Finish. Accessories like wash mitts, applicators and a wash bucket will also be found in the kit, bringing the value to over $200.00.
Kona Iron Man owners also have the option of joining Dr. Beasley’s Kona VIP program, which nets them a 15% discount on all Dr. Beasley’s products, exclusive offers, early access to new products, and a dedicated matte paint care specialist hotline. Kona Iron Man owners can sign up at bit.ly/drbkona.
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