Last Updated September 17, 2025
After many long hours in the lab, I’ve got two new laundry detergent formulations ready for you to try.
I created the Fresh Start formulas because I wanted a laundry detergent that truly delivered—one that could tackle tough stains, make whites brighter, and colors more vibrant, all while being safe for my family and kind to the planet.
The formulations are divided between detergents for home and detergents for the garage. Both exceed at cleaning but differ in their ingredients and cleaning action.
While Fresh Start Home excels at cleaning everyday stains and grime, Fresh Start Garage is made with polymeric surfactants derived from plants that break down and wash away wax and polish residue to restore towels to full effectivity.
Both Fresh Start formulas are eco-friendly, plant-based, ultra-concentrated and designed to make laundry easier and more effective for families like mine and detailers like me. It’s a product I’m proud to share with you.
Jim Lafeber | CD-SV, RIT
President
Research & Development
Dr. Beasley’s


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