Author Archives: James Detmer

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WCA Wrap-Up

The Western Car Wash Association (WCA) held its annual Convention and Trade Show October 11-13, 2010 at the MGM Grand Hotel and Convention Center in Las Vegas. The International Detailing Association (IDA) participated in the event in its ongoing effort to connect with professional detailers, car wash operators, and suppliers to the detailing industry.

Blue Matte Paint Volkswagon Beetle

The Matte Aesthetic

When asked why matte paint looks flat, I usually just forward people to the article we wrote detailing the science behind matte’s unique ability to absorb light. Rather than beating a dead horse, I thought I’d take a stab at defining what it is we see when looking at a matte painted vehicle rather than why…

GT Haus Black and White BMW M5

Beginner’s Guide To Detailing: Paintwork Protection

This is the latest segment for our “Beginner’s Guide to Detailing” in which we share everything you need to know about protecting automotive paintwork.