Monthly Archives: April 2026

Applying Dr. Beasley’s Tire Coat Pro to a car tire with an applicator for a long-lasting finish

From Tire Dressings to True Coatings (What Changed, What Didn’t, and What’s Coming Soon)

I’ve been formulating products for tires and trim for a long time. When I first started in 2004, I wasn’t trying to reinvent anything. I was trying to match what was already out there and make it better. At the time, most tire products followed a similar formulation structure: silicone oil for shine, mineral oil […]

tire dressing application

The Problem With Tire Dressings and Trim Restorers (And Why They Keep Letting You Down)

You can spend hours washing and polishing a car until everything looks right. The paint is dialed in, the glass is clean, and overall the car feels well cared for. Then you step back, and something still looks off. Over time, through working with customers and partners like The American Muscle Car Museum and OEMs, […]

tire dressing being applied

The End of Tire Dressings and Trim Restorers

This article breaks down the science behind what’s happening at the surface level. It explains why traditional approaches fall short and what actually drives lasting results. If you’ve detailed more than a handful of cars, you’ve seen the same pattern play out. Tires come out deep and dark. Trim looks revived. The vehicle feels finished. […]

Inside the American Muscle Car Museum, Mike Phillips and Ed Dedick carefully prepare a rare Porsche 959 SC for display.

Inside the American Muscle Car Museum: Getting a RARE Porsche 959 SC Ready for Display

There’s a saying we use in every detailing class we teach: it’s easy to take a car that’s in rough shape and create a dramatic before-and-after. What actually takes skill — real skill, the kind built from experience and the right products — is taking a car that already looks incredible and getting it that […]

Dr. Beasley's Rivian Interior Care Kit

Rivian Collaborates with Dr. Beasley’s on New Interior Care Kit

FOR IMMEDIATE RELEASE Co-branded kit brings together specially selected interior care products in a custom case designed for Rivian vehicles IRVINE, Calif. and CHICAGO, Ill. — Rivian and Dr. Beasley’s have collaborated on the launch of the new Rivian Interior Care Kit, a co-branded care solution developed to help Rivian owners maintain the look and […]

Ceramic coating product displayed in front of a car

Why Ceramic Coatings Fail (And What Actually Makes Them Last)

A lot of people are skeptical of ceramic coatings, and I understand why. They’ve been burned before.  Marketing makes ceramic coatings sound impervious. You hear it over and over: “Years of protection!” “9H Hardness!” “Extreme water beading!” And yet six months later, the gloss is gone, the finish is swirled and there’s no water beading […]