Author Archives: Jim Lafeber

I’ve been formulating products for tires and trim for a long time. When I first started in 2004, I wasn’t trying to reinvent anything. I was trying to match what was already out there and make it better. At the time, most tire products followed a similar formulation structure: silicone oil for shine, mineral oil […]

This article breaks down the science behind what’s happening at the surface level. It explains why traditional approaches fall short and what actually drives lasting results. If you’ve detailed more than a handful of cars, you’ve seen the same pattern play out. Tires come out deep and dark. Trim looks revived. The vehicle feels finished. […]