Author Archives: Will MacNeil

Detailing Business, Improvement, Matte Vehicles
14
Feb
Behind the Detail, Professional Detailing

Improve your Detailing Business by Offering Matte Services

Posted on by Will MacNeil

This isn’t going to be a blog on how to operate a detailing business, but it will tell you how to step up your game and rise above your competition. You got it, matte finishes is the trade to know to improve your detailing business. This is the part where you say, “Why? Hardly anyone […]

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Icon, 4x4, Thriftmaster, Matte,
28
Mar
Behind the Detail, Dr. Beasley's News, Featured, Matte Car Care, Videos & Media

ICON 4X4 and Dr. Beasley’s Partner up to Clean and Protect Matte Finishes

Posted on by Will MacNeil

  ICON 4×4 matte finishes, as of 2014, are being officially cleaned and protected by Dr. Beasley’s Matte Paint Prescription. This partnership formed after extensive testing by ICON to ensure that the best possible products are being used on the best vehicles on the road. It is nothing short of humbling to be able to say […]

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Matte Paint, Manufacturers, OEM,
25
Apr
Behind the Detail, Featured, The Detail, The Future of Detailing

The Detail: The Matte Surge in the World Today

Posted on by Will MacNeil

Maybe it’s because I work in the industry of cars and automotive paint, but I thought that matte finished vehicles were more popular than they are.  I’ve spent the past few weeks in conversations with lots of different groups of people and the question of, ‘what do you do for work?’ comes around quite often. […]

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Matte, Satin, Detailing, Protecting
27
Aug
Behind the Detail, Featured, Guides & Tips, Matte Car Care

20 Photos Showing a Matte Grey SLS AMG Black Series Being Detailed

Posted on by Will MacNeil

A customer of ours is an enthusiast when it comes to cars, especially matte grey Mercedes. This Mercedes SLS AMG Black Series was shipped over seas and it was exposed to plenty of contaminants.  Not a problem because it was brought straight to us to do all the unveiling, cleaning, and protecting. View the process […]

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Matte Wheels, Cleaners, Powder Coating, Protecting
14
Feb
Behind the Detail, Exterior Detailing, Featured, How To, Tips

The 3 Things to Consider with Matte Wheels

Posted on by Will MacNeil

Matte black wheels on a pearl white Mercedes AMG with blacked out windows…ya that sounds pretty good. Now before you go out and buy one, let’s make sure that you’ve thought it through. There are a few things to consider when it comes to matte wheels. Mind you, “consider” does not mean concerned about. Matte […]

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Micro Scratches, Matte Paint, Matte Vinyl, Don't see micro scratches in Matte Paint
22
Nov
Behind the Detail, Featured, Matte Car Care, The Detail, Tips

2 Reasons You Won’t See Micro Scratches in Matte Paint

Posted on by Will MacNeil

Matte paint finishes have many similarities and many differences from glossy paint finishes.  One major difference between the two is the visibility of micro scratches. When referring to micro scratches people usually mean one of a few different things including swirl marks, holograms, spider webbing, and micro marring. Swirl Marks: Generally caused by debris and […]

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overspray, paint, matte, removing
04
Jun
Behind the Detail, Featured, Matte Car Care, The Detail

Removing Overspray from a Matte Black Harley Davidson

Posted on by Will MacNeil

Overspray from a construction site littered a matte black Harley Davidson the other day. Needless to say, that’s no way to ride around the city and show off such an awesome bike.  Luckily we got our hands on the bike and were able to restore it back to it’s original clean factory look. Contaminants like […]

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Beading, Sheeting, Water Spots
06
Dec
Behind the Detail, Featured, Guides & Tips, Professional Detailing, The Detail

Beading vs Sheeting: Pros and Cons

Posted on by Will MacNeil

Having good beads on a car after a rain storm may look great, but what about it’s equally talented and misunderstood younger brother? Sheeting. Beading and sheeting both have their merits and downsides. However, what’s best for your car and what do you prefer? Let’s outline a few of the pros and cons of each: […]

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Car Wash, Waterless, How to
23
Oct
Behind the Detail, Featured, Guides & Tips, How To, The Detail

Waterless Car Wash Techniques – What to Look For?

Posted on by Will MacNeil

There’s been a severe lack of rainfall and water shortages going on in California and other parts of the west coast. It’s become very apparent how much that’s impacting our industry. People are getting fined for washing their cars in their driveways and are urged to not wash their cars at all, even in recycled […]

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