Author Archives: Will MacNeil

car care products
08
Jul
Behind the Detail, Featured, Guides & Tips, How To

Breaking Down Consumer Report’s Car Wash Guide

Posted on by Will MacNeil

Consumer Reports, a credible source for many of life’s questions and concerns, recently published an article we found relevant. Their Do’s and Don’ts of Washing Your Car compelled us to do a little fact checking to continue to educate people on the web. After having read the article and highlighted the points I agree with in yellow […]

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car, detailing, mistakes,
06
Aug
Behind the Detail, Featured, Guides & Tips

Top 5 Misconceptions About Detailing

Posted on by Will MacNeil

Oftentimes we hear rumors or get questions about detailing techniques that seem to make sense, but can actually end up being detrimental to your vehicle. Although many of these misconceptions are about matte paint care, I thought it was important address the popular misconceptions about detailing in general. 1. “There’s no such thing as ‘over-washing’ my […]

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Icon 4x4, Tesla,
06
Aug
Behind the Detail, Featured, Videos & Media

ICON 4×4 Looks to Partner with Tesla for New Project

Posted on by Will MacNeil

We are not the ones making the ground breaking story here. We have Jalopnik to thank for the article. However, this is extremely exciting for the industry that I definitely wanted to share it. Jonathan Ward is the founder of ICON 4×4 and is no stranger to making amazingly awesome vehicles. For his next project, […]

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Detailing,
20
Aug
Behind the Detail, Featured, Guides & Tips, The Detail

7 Things We Need to Stop Doing to Our Cars

Posted on by Will MacNeil

For some car owners a water drop is akin to a drop of acid on the skin. These kinds of people seriously consider a new paint job when a paint chip occurs on the hood of their car. However, for many of us we treat our cars as basic entity of daily living: a mode […]

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Supercars, exotics, custom cars
06
May
Behind the Detail, Featured, Videos & Media

A Sea of Exotic Supercars! Video Included

Posted on by Will MacNeil

It’s not everyday that we find ourselves engulfed in millions of dollars worth of cars in one space. Luckily we found ourselves in one of those situations last Saturday. An event called Supercar Saturdays is hosted once a month in various parts of Chicagoland in the spring and summer months. Hundreds of cars and even […]

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Microfiber Towels
22
May
Behind the Detail, Featured, Garage & Equipment, Guides & Tips, How To, Matte Car Care

Microfiber Towels: Picking, Using, Cleaning

Posted on by Will MacNeil

It’s hard to find any detailer worth their salt who’s not using microfiber towels nowadays.  It’s the detailing industry standard and so far the best tool around for cleaning/drying a car.  We’ll discuss the reasons microfiber towels are so important and the best practices for using them in the detailing industry. It isn’t new information […]

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Clear Bra, Advantages,
13
Jun
Behind the Detail, Featured, Tips

Clear Bra: Advantages of Using Paint Protection Film

Posted on by Will MacNeil

There are two types of people in the world when it comes to their vehicles, preventative people and reactive people. There are the people who even before they buy their car have already decided how and where to get it detailed. Although many people don’t understand the importance of detailing a brand new car, there’s […]

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Harley Davidson project livewire
19
Jun
Behind the Detail, Featured, Videos & Media

Harley Davidson Project LiveWire: Electric Motorcycle (Video)

Posted on by Will MacNeil

Harley Davidson is on a mission to reach a new demographic, a young and earth conscientious demographic with the potential release of an brand new electric motorcycle. It’s an exciting time and they are doing all the right things.  They are taking the bike around the country and getting feedback from dealerships and customers on […]

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Behind the Detail, Featured, How To, The Detail, Tips

Storing Your Car? Beware!

Posted on by Will MacNeil

There are many reasons to store a car for long periods of time, winter weather conditions, traveling, moving, no-use, finances; feel free to pick your reason. But if you are going to be returning to the car at some point, either to use it or sell it, you’ll want to make sure that it’s not […]

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