Author Archives: Will MacNeil

Interior Cleaning, Detailing, Organic, Inorganic
18
Mar
Behind the Detail, Featured, How To, Professional Detailing, Tips

How to Clean Interiors Properly: Spot Organic vs Inorganic Messes

Posted on by Will MacNeil

This article has been a long time coming. Around 9 years ago at the detail shop we own and manage, we ran into an issue with a stain on the headliner of the car. It was a black mark that the detailer just couldn’t get out. He noticed how caked on it looked and went […]

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Matte Wheels, Cleaners, Powder Coating, Protecting
14
Feb
Behind the Detail, Exterior Detailing, Featured, How To, Tips

The 3 Things to Consider with Matte Wheels

Posted on by Will MacNeil

Matte black wheels on a pearl white Mercedes AMG with blacked out windows…ya that sounds pretty good. Now before you go out and buy one, let’s make sure that you’ve thought it through. There are a few things to consider when it comes to matte wheels. Mind you, “consider” does not mean concerned about. Matte […]

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Detailing Business, Improvement, Matte Vehicles
14
Feb
Behind the Detail, Professional Detailing

Improve your Detailing Business by Offering Matte Services

Posted on by Will MacNeil

This isn’t going to be a blog on how to operate a detailing business, but it will tell you how to step up your game and rise above your competition.  You got it, matte finishes is the trade to know to improve your detailing business. This is the part where you say, “Why? Hardly anyone […]

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Tire Dressings, Tire Conditioner, Revitalize Tires, Tire Browning
07
Feb
Behind the Detail, Featured, How To, Tips

3 Things Tire Dressings Need to Have

Posted on by Will MacNeil

Products have been used for ages to make tires shine, revitalize, and/or protect. But what are the essentials that we need to be looking for when considering a tire treatment product? Some people call them tire dressings while others call them tire conditioners. These terms can mean something different to each person. We believe that […]

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Behind the Detail, Featured, How To, The Detail, Tips

Storing Your Car? Beware!

Posted on by Will MacNeil

There are many reasons to store a car for long periods of time, winter weather conditions, traveling, moving, no-use, finances; feel free to pick your reason. But if you are going to be returning to the car at some point, either to use it or sell it, you’ll want to make sure that it’s not […]

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Micro Scratches, Matte Paint, Matte Vinyl, Don't see micro scratches in Matte Paint
22
Nov
Behind the Detail, Featured, Matte Car Care, The Detail, Tips

2 Reasons You Won’t See Micro Scratches in Matte Paint

Posted on by Will MacNeil

Matte paint finishes have many similarities and many differences from glossy paint finishes.  One major difference between the two is the visibility of micro scratches. When referring to micro scratches people usually mean one of a few different things including swirl marks, holograms, spider webbing, and micro marring. Swirl Marks: Generally caused by debris and […]

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21
Nov
Behind the Detail, Featured, The Detail, Tips

The Detail: Water Leaks – A Case Study

Posted on by Will MacNeil

The paradigm that resides in any old car is the eventual breaking down of parts. The turn of phrase comes to mind, “Once one thing goes, everything goes.” You can only hope that when something goes wrong, it’s not going to leave you on the side of the road stranded waiting for a tow truck. […]

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Mini Matte Metallic Paint 2014
17
Oct
Featured, Matte Car Care, The Future of Detailing, Videos & Media

New Mini Countryman Black Knight Edition (Matte Finish)

Posted on by Will MacNeil

Continuing in the direction of the future of matte finishes, Mini Cooper has joined the select few who offer a matte finish out of the factory. Their release of the 2014 Cooper S Countryman series comes with a unique trim package that’s sure to stand out. They’re continuing in the line of manufacturer released matte […]

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$10,000 Bugatti Detailing, Detailing a Bugatti, Bugatti, Maintaining a Bugatti, Cost of a Bugatti
11
Oct
Featured, The Detail

A Contract That REQUIRES $10,000 Worth of Detailing EVERY Year

Posted on by Will MacNeil

In the world of expenses, budgeting, and luxury items, we’re all on different scales.  Everybody has expenses and everyone should be budgeting. However, luxury is relative. For me, a luxury purchase is a few pairs of Levi’s every year. On the other hand, some choose to treat themselves to a Bugatti super car. We got […]

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Waxybox, car care sample box
09
Oct
Behind the Detail, Featured, Professional Detailing

A Monthly Fruit Basket…For Your Car

Posted on by Will MacNeil

  With a simple monthly fee, you can get a box of just about anything from fruit and wine, to car care products. But if you’re really considering paying monthly to get a box of samples, you’ll want to know just what you’re getting into. The What, The Why, The How: Recently taking off over the past year […]

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