Author Archives: Will MacNeil

car, detailing, mistakes,
06
Aug
Behind the Detail, Featured, Guides & Tips

Top 5 Misconceptions About Detailing

Posted on by Will MacNeil

Oftentimes we hear rumors or get questions about detailing techniques that seem to make sense, but can actually end up being detrimental to your vehicle. Although many of these misconceptions are about matte paint care, I thought it was important address the popular misconceptions about detailing in general. 1. “There’s no such thing as ‘over-washing’ my […]

Continue reading →
Icon 4x4, Tesla,
06
Aug
Behind the Detail, Featured, Videos & Media

ICON 4×4 Looks to Partner with Tesla for New Project

Posted on by Will MacNeil

We are not the ones making the ground breaking story here. We have Jalopnik to thank for the article. However, this is extremely exciting for the industry that I definitely wanted to share it. Jonathan Ward is the founder of ICON 4×4 and is no stranger to making amazingly awesome vehicles. For his next project, […]

Continue reading →
Detailing,
20
Aug
Behind the Detail, Featured, Guides & Tips, The Detail

7 Things We Need to Stop Doing to Our Cars

Posted on by Will MacNeil

For some car owners a water drop is akin to a drop of acid on the skin. These kinds of people seriously consider a new paint job when a paint chip occurs on the hood of their car. However, for many of us we treat our cars as basic entity of daily living: a mode […]

Continue reading →
Matte Paint, Manufacturers, OEM,
25
Apr
Behind the Detail, Featured, The Detail, The Future of Detailing

The Detail: The Matte Surge in the World Today

Posted on by Will MacNeil

Maybe it’s because I work in the industry of cars and automotive paint, but I thought that matte finished vehicles were more popular than they are.  I’ve spent the past few weeks in conversations with lots of different groups of people and the question of, ‘what do you do for work?’ comes around quite often. […]

Continue reading →
Supercars, exotics, custom cars
06
May
Behind the Detail, Featured, Videos & Media

A Sea of Exotic Supercars! Video Included

Posted on by Will MacNeil

It’s not everyday that we find ourselves engulfed in millions of dollars worth of cars in one space. Luckily we found ourselves in one of those situations last Saturday. An event called Supercar Saturdays is hosted once a month in various parts of Chicagoland in the spring and summer months. Hundreds of cars and even […]

Continue reading →
Polishing, Removing Swirls, Buffing, Correctly
14
May
Behind the Detail, Featured, How To, Paint Correction, Tips

12 Tips for Removing Swirls…The Correct Way

Posted on by Will MacNeil

Last week we published an article, “12 Tips for Preventing Swirls”. We enjoyed writing that article because it focused on many mistakes that companies make when not focused on the details or beginners who are still learning the ropes. Well, I wanted to write a follow up article that focused more on what you should […]

Continue reading →
Microfiber Towels
22
May
Behind the Detail, Featured, Garage & Equipment, Guides & Tips, How To, Matte Car Care

Microfiber Towels: Picking, Using, Cleaning

Posted on by Will MacNeil

It’s hard to find any detailer worth their salt who’s not using microfiber towels nowadays.  It’s the detailing industry standard and so far the best tool around for cleaning/drying a car.  We’ll discuss the reasons microfiber towels are so important and the best practices for using them in the detailing industry. It isn’t new information […]

Continue reading →
overspray, paint, matte, removing
04
Jun
Behind the Detail, Featured, Matte Car Care, The Detail

Removing Overspray from a Matte Black Harley Davidson

Posted on by Will MacNeil

Overspray from a construction site littered a matte black Harley Davidson the other day. Needless to say, that’s no way to ride around the city and show off such an awesome bike.  Luckily we got our hands on the bike and were able to restore it back to it’s original clean factory look. Contaminants like […]

Continue reading →
Clear Bra, Advantages,
13
Jun
Behind the Detail, Featured, Tips

Clear Bra: Advantages of Using Paint Protection Film

Posted on by Will MacNeil

There are two types of people in the world when it comes to their vehicles, preventative people and reactive people. There are the people who even before they buy their car have already decided how and where to get it detailed. Although many people don’t understand the importance of detailing a brand new car, there’s […]

Continue reading →